Tips to Increase the Loading Speed of the website by Proper Optimization

Users use websites in their day-to-day activities for a variety of reasons. If a user uses any digital assistant to search a question, phone or a laptop, simple and relevant answers are required. Enhancing website loading speed is also an essential          process otherwise your  website designed for your business will not work.

A website's slow loading pace affects the online business as follows:

Conversion — The online business is affected directly or sometimes indirectly by managing website loading speeds. A website's slow loading speed affects a website's conversion rate. According to a report in Hub Spot, even a 1-second delay in loading a page can lead to a reduction in a company's conversion rate up to 7–8 percent. Sometimes it becomes very frustrating if a website takes too long to load.

              Approximately 40–45% of traffic leaves the particular page and will move to a different website. This means that the 1–2-second delay will move the entire business to other profitable sites and a specific business would incur large revenue losses.

Visibility — Slow load speed also affects the website's bounce rate. For all those who have no idea what Bounce Rate is, just after visiting one page, it is the percentage of users who left the website and click to another website. It also results in poor organic search performance rating.

              The lower-performing website is also unable to gain the trust of the client, which is the main business motive. The better the website, the more satisfied the customer will be. And a company's main role is to keep its customers happy. But if it takes too much time for a web page to load, the customer will soon become frustrated.

                The web pages will be indexed first, according to the new updates from Google. It means there is no space in Google for low-performance websites. If you are going to rate your website on organic search results, you will customize your website for both desktop and mobile versions. It takes about 3 seconds to load a web page on the mobile version, according to reports. So if your website is optimized to load less than that, the user will gain a competitive edge over many other websites and it will be easy for a website to rank on the organic search result of Google. It is called the Accelerated Mobile Pages (AMP) for web pages loaded more easily on mobile versions. It is now very important to improve the loading speed of the website by proper optimization.

      In the following ways, this optimization can be done:

1. Go to a Better Host for Your Website:-Shared Lodging: It is the cheapest hosting type as it shares the CPU and the RAM, which in turn lowers its speed compared to Virtual Private Hosting and Dedicated servers. It is the world's most popular form of hosting that very quickly and cheaply gets your website online.  

2.      Reduce The Response Time For The Server: The amount of time your website takes to load is influenced by your DNS lookups. DNS refers to the network of domain names. This simply converts the URL into the IP address, whereas in the database the DNS lookups find the same DNS record.

3.     Minimize the Number of CSS and JavaScript Files: If your site includes a good arrangement of JavaScript and CSS files, it triggers a large assortment of HTTP requests as soon as the site visitors receive too specific information. The visitor's system handles these demands autonomously and slows down the site's work. For Example, there are a lot of tools to quickly minify HTML, CSS, and JavaScript archives. You can use WillPeavy, Script Minifier, or Grunt software.

4.     Try Minifying and Merging the Files: As you know, even as small codes will add to the file size, which decreases the website's loading speed? So sometimes the size of the file will need to be that. Sometimes, consider reducing and merging tiny files that unnecessarily add up to the file size. Minifying here applies to removing unnecessary white spacing and formatting.

5.     Attempt to Minify and Fuse the files: JavaScript deferring means loading or parsing JavaScript only begins once the content of the page has been loaded. The script execution starts when the parsing of the page is finished. One of these suggestions is to load your JavaScript right before the end of the < /body > tag at the base of the page.

6.     Optimize the Scale of the Images:  Photos are a very important part of a website as they make it look eye-catchy and draw more and more users to connect with the website. In one study, 66 percent of buyers said that before buying, they wanted to see no less than three item images. This means that pictures are absolutely essential if a successful e-commerce site is to be operated.

7.     Reduce the Number of Widgets and Plugins: Plugins are now a significant website feature. When incorporating their specific features, they act as an add-on to the website. This makes the website very rich in terms of the number of its apps. Nonetheless, care should be taken that these plugins often decelerate the website's loading speed and in-turn affect the website's efficiency.

8.     Use of the Network for the Distribution of Content: These are the collections of geographically distributed web servers that provide the website content to the customer. When you host it on a single server, all requests are sent to the same hardware, which in turn responds independently to each request, resulting in a slower response to each request. Using CDN, requests from the user are sent to the nearest server, leading to the website's faster loading speed. It's a bit expensive but a very effective way to improve the website's pace.

9.     Bandwidth that Reduces the Load Speed: Sometime any changes made to the website's design will result in the website being allocated for users acquiring bandwidth. This sometimes lowers the website loading speed.

10.     Enabling Caching of Browsers: Suppose you visited the website called medium.com yesterday, and if you visited the same website again, the website's loading speed was much faster than before. Have you ever heard this?

Whenever you visit a website, your hard drive and cache memory will store some data. Every time you visit the same website, it will load more easily as the data for that particular website will be saved on your disk.